Brexit quotes back to haunt politicians - on giant billboards
Guerrilla advertising campaign highlights embarrassing comments by Theresa May and pro-Leave MPs
Billboard posters showing tweets in which Brexiteer MPs boasted that Brexit would be simple have popped up in towns and cities across southeast England.
The posters are part of what The Guardian describes as a “guerrilla advertising campaign designed to embarrass pro-Brexit politicians using their own past claims and predictions”.
A 2016 tweet from arch-Brexiteer Michael Gove claims that Britain will “hold all the cards” in negotiations with the European Union, while International Trade Secretary Liam Fox once bragged that securing a free trade agreement with the bloc “should be one of the easiest in human history”.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Another billboard shows a tweet from Theresa May - who backed Remain in the referendum - in which the then-home secretary insisted that Britain would be safer in the EU.
The campaign is the brainchild of an anti-Brexit group called Led By Donkeys, which describes the series of posters as a “public information campaign to remind the public of the statements and promises made to us by our MPs”.
A spokesperson for the group told the Press Association: “The news cycle is so fast nowadays, we forget what our leaders once said.
“If they want us to trust their judgment as we enter the choppy waters of Brexit it’s right that we remind ourselves of their record.”
The posters have gone up in London, Essex and Dover, reports The Times.
A Led By Donkeys spokesperson told The Guardian that each location where the posters appear had been chosen for its significance, with Dover selected because it was a “front line” for the impact of Brexit.
The quotes featured in the campaign were chosen by the group’s followers on Twitter, after they were asked to “like” the comments they thought best deserved wider promotion.
The top-voted quote was a 2011 statement from Conservative MP and arch-Brexiteer Jacob Rees-Mogg that reads: “We could have two referendums. As it happens, it might make more sense to have the second referendum after the renegotiation is completed”.
Other billboards showcase David Cameron’s tweet before the 2015 election in which he asked voters to choose between “stability and strong government with me or chaos with Ed Miliband”.
Cameron’s tweet has become something of an internet meme, as “little more than a year later he had lost the Brexit referendum and was out of a job”, says The Times. Indeed, Led By Donkeys say it was the former PM’s tweet that prompted the group’s action.
“The idea came down the pub. We were talking about whether Cameron would one day delete his ‘chaos with Ed Miliband’ tweet, and someone said: ‘Let’s turn it into a tweet you can’t delete.’ It went from there,” explained the spokesperson.
Miliband also saw the tweet’s potential, using it as the basis of his Christmas card this year.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'A speaker courageous enough to stand up to the extremists in his own party'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
How could the Supreme Court's Fischer v. US case impact the other Jan 6. trials including Trump's?
Today's Big Question A former Pennsylvania cop might hold the key to a major upheaval in how the courts treat the Capitol riot — and its alleged instigator
By Rafi Schwartz, The Week US Published
-
Today's political cartoons - April 18, 2024
Cartoons Thursday's cartoons - impeachment Peanuts, record-breaking temperatures, and more
By The Week US Published
-
Will Aukus pact survive a second Trump presidency?
Today's Big Question US, UK and Australia seek to expand 'game-changer' defence partnership ahead of Republican's possible return to White House
By Sorcha Bradley, The Week UK Published
-
Farewell to Theresa May: a PM consumed by Brexit
Talking Point Maidenhead MP standing down at next general election
By The Week UK Published
-
It's the economy, Sunak: has 'Rishession' halted Tory fightback?
Today's Big Question PM's pledge to deliver economic growth is 'in tatters' as stagnation and falling living standards threaten Tory election wipeout
By Harriet Marsden, The Week UK Published
-
Stormont power-sharing in sight: 'good news' for Northern Ireland?
Talking Point Unionists vote to end two-year boycott after agreeing legislative package to address post-Brexit trading arrangements
By The Week UK Published
-
Why your local council may be going bust
The Explainer Across England, local councils are suffering from grave financial problems
By The Week UK Published
-
Rishi Sunak and the right-wing press: heading for divorce?
Talking Point The Telegraph launches 'assault' on PM just as many Tory MPs are contemplating losing their seats
By Keumars Afifi-Sabet, The Week UK Published
-
How would a second Trump presidency affect Britain?
Today's Big Question Re-election of Republican frontrunner could threaten UK security, warns former head of secret service
By Harriet Marsden, The Week UK Published
-
'Rwanda plan is less a deterrent and more a bluff'
Instant Opinion Opinion, comment and editorials of the day
By The Week UK Published